Despite recent market turbulence, 21Shares President Duncan Moir says crypto assets, including Bitcoin and Dogecoin, continue to offer valuable long-term diversification and are gaining momentum as legitimate components of investor portfolios.
Speaking on CNBC Monday morning, Moir addressed both the macro backdrop affecting Bitcoin (BTC) and the firm’s launch of a Dogecoin (DOGE) exchange-traded product in Europe.
Moir stated the volatility striking crypto has been more subdued than some may think, given the scale of macroeconomic shocks affecting other markets. Rather, volatility in the crypto is “just moving in line with broader assets.”
He pointed out that Bitcoin’s long-term volatility has been decreasing, particularly as more institutional allocators enter the space. In fact, we are at a point where “volatility for Bitcoin that is on par with equities,” he added.
While critics argue that Bitcoin’s behavior during inflationary spikes undermines its hedge status, Moir disagrees.
“The inflation hedge argument is still very much there,” he said. “Bitcoin has a fixed supply, and we expect it to continue to be seen as a store of value by new investors coming into the market.”
Dogecoin ETP timing
Moir also addressed 21Shares’ recent launch of a Dogecoin ETP in Europe, a move some questioned due to the meme coin’s historic volatility and unconventional origins. Moir defended the decision as both strategic and timely.
“Dogecoin has particularly interesting properties,” he said. “It started as a fun social token with perfect product-market fit, but it’s evolving toward a global payments currency. We’re seeing real use cases by large corporates now.”
He added that the ETP, which enables investors to access Dogecoin through a traditional financial product, is aimed at long-term holders, not short-term speculators.
“Whether it was an up market or a down market, it didn’t really matter to us,” he said. “We want to make crypto investing as easy as buying a stock.”
Moir emphasized that 21Shares’ Dogecoin product is the result of a rare, officially endorsed partnership with the Dogecoin community—signaling growing institutional interest in the sixth-largest cryptocurrency by market cap.
“We’re really excited about this partnership because it’s highly unique,” he said. “You do not usually see these sorts of officially endorsed and exclusive arrangements.”
