While most crypto conferences are content to pack a schedule with panels and protocol pitches, Token2049 Dubai cranked it up a notch—blending adrenaline and gamified side quests into what felt like a cross between a Web3 summit and a desert adventure park.
Beyond listening to big-name speakers and headline-making announcements, attendees had a chance to participate in a series of fun side quests—from tweeting selfies with camels basking unbothered in the desert sun, sitting in a freezing cold plunge for five excruciating minutes, and even ziplining across the venue. In return for completing the quests, they racked up points redeemable for merch and even tickets the upcoming TOKEN2049 Singapore and SuperAI.
Alongside the main event and the AFTER 2049 official closing party, dozens of side events are taking place across Dubai, from builder summits and dev meetups to networking events and rooftop parties. The Belong app took it upon itself to curate all the events and gamify attendance by launching ChainAtlas Scavenger Hunt. Users can browse the available events on the Belong app and website and check in at each location to mint a free, gasless proof-of-attendance NFT. The more events they attend, the more on-chain souvenirs they collect, unlocking perks, raffle entries, and XP.
On top of the quests and parties, the presence of several high-profile figures added even more flair to Token2049 Dubai. Justin Sun took the chance to show off his infamous duct-taped banana, while also snapping pics with Eric Trump and the King of Bhutan himself.
Closing the event on May 1, Notcoin (NOTCOIN) и Dogs (DOGS) organized 1,500 LED drones lit up the sky over Madinat Jumeirah that broke a Guinness World Record for the largest aerial formation of a bone, symbolizing the DOGS token.
